Why Apple Products Are So Expensive ?

" Apple "

- It is not just a tech brand.

 It has established itself into a lifestyle brand.

It has actually segmented it's customers, perfect example of marketing segmentation . Now you'd question what is marketing segmentation?

Let's talk about this...

MARKETING SEGMENTATION

Only few companies are big enough to supply the needs of the entire market.

Marketing segmentation is marketing strategy that involves dividing a broad target market into subsets of consumers who have a common needs, wants, demands or characteristics.

Entrepreneurs have a vision of global domination and in that model they have to segment the whole world.

Wanna know more about marketing segmentation ?

Here I am linking the best site that I found on web for you to understand it clearly..

CLICK HERE TO KNOW MORE ABOUT MARKETING SEGMENTATION.

Now coming back to our question ,

WHY ARE APPLE PRODUCT SO EXPENSIVE ?

The reason is simply because people are ready to pay for them. There's a high demand of Apple products , Every One of five people wish of having an Apple device just because they are high in demand till date.

Apple products are incredibly well designed and built and are easy to used. And generally, all around high quality when compared to the devices of other manufacturers.

Once you start using an Apple product there's no going back. They run and keep running. They do not require maintenance and one faces no problem while working with them.

Why Apple is Unique in the market ?

Marketing

Apple follows a great marketing strategy in their business and advertisements, pamphlets of Apple products are truly eye catching and creates a positive impression about the product.

Ecosystem

Apple does not depend only on marketing to succeed. 

It provides the best technology each time it launches a new 

Device. It tries to launch an innovative technology available, 

making it to stand out and is also simple and clear.

Better build quality and design

The way Apple products are made, they make their customers 

feel it as a premium product. Apple care for perfection in each

 device it manufactures that's what the aim of Steve Jobs.

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